The Analysis of Internet Service Provider (ISP) Service Quality to Maintain Customer Loyalty in The B2B Market

The use of an internet network in organization cannot be divorced from the numerous types challenges that occur inside it, particularly those connected to service quality., In addition, high demand for users has become a severe issue where people believe needs optimally utilized. This research examined connection between ISP quality and B2B customer loyalty business Internet services. work employs Structural Equation Modeling with Partial Least Square methodology SEM data analysis (PLS-SEM). revealed favourable statistically significant correlation BP trust loyalty. Because believes providers, they are typically loyal BP. NQ SP have sizeable direct association client Moreover, this showed QSTS had good substantial effect on BP's level trust. Meanwhile, CSTS, NQ, impact value.